Inventing the Sport Bra

The year was 1975, and the designers at Glamorise felt

women athletes deserved support.

Glamorise introduced a revolutionary concept: the first bra designed specifically for athletic use. Glamorise® SPORT has remained a leader in sport bra technology ever since. Our inventions use cutting-edge technology as shown in our Double Layer Custom Control Sports Bra which has a patented design. Our latest invention, the Underwire Sports Bra, showcases the most comfortable wire design to date. Check out our behind the scenes video of the creation of this bra below.